What's this about?
This is a 1-hour Zoom webinar where I'll talk about 2 things: (1) how I designed the 9 visuals shown below, and (2) marketing ideas I learned from growing an audience and business from scratch.
The visuals below have gone viral recently.
Since so many people resonate with these pictures, I thought it'd be a good idea to give you a behind-the-scenes tour of the events, ideas and thoughts that inspired these visuals.
First, we'll talk about how these visuals came to be.
Then, we'll talk about some branding and marketing ideas you can use, based on my learnings over the last 3.5 years growing my audience and starting my own creative communication business.
These are ideas that I've learned from experience that I don't commonly see online.
Vivid visuals can create visceral reactions
These 8 visuals have gotten 50,248 likes and 1,357 comments, 6511 reposts in a single LinkedIn post published by Will McTighe.
These 7 visuals have gotten Colby Kultgen 59,150 likes and 289 comments on Instagram.
This pringle visual that I posted got 579,053 likes and 480 comments. It was shared over 35,000 times and saved by more than 59,000 viewers.
You'll hear how I created these visuals so you can enhance your social media and marketing content.
Apply these ideas for yourself
Each of these visuals have achieved wide reach in previous LinkedIn and Instagram posts when published as a post on their own.
Would you like to know the process behind such results?
Come with me behind the scenes to learn about the events and creative thinking that inspired these posts.
You'll see how I turn ideas into impactful illustrations.
You'll also hear what I learned about marketing and branding that I've discovered from building my audience and business from scratch, without using paid media, without using existing career network advantages from a previous job, without shady tactics, and without using overused social media templates and trends that make you seem like just another influencer.
Hi, I'm Junhan
"The Visual Storyteller."
While I'm best known online for my illustrations, I'm not just a graphic designer or illustrator.
At heart, I'm a storyteller. I tell stories in an instant using impactful illustrations.
Come with me behind the scenes in this webinar and hear the stories and thoughts that inspired the creation of these visuals.
You'll also get my views on starting, scaling and sustaining content marketing for business. These are learnings I've discovered for myself that aren't commonly seen online.
What marketing ideas are you going to talk about?
Most people know that social media marketing and brand building requires you to post frequently and consistently. That's important but not enough. I'll share my view on what your content needs to have to bring you new audiences.
Many thought leaders and influencers can rely on their status signals to gain attention. How do you get taken seriously when you're not a CEO or MD or Director, or an otherwise respect-commanding job title? What if you can't signal your quality with shortcuts like "ex-Google" or "ex-Amazon" in your LinkedIn headline? You don't have to. I'll share my insights on how you can build your credibility, grow an audience, and create interest for your business even if you start from scratch.
How you can use social media to build a perpetual marketing machine that gets easier over time.
My approach to differentiating and standing out from the crowd with your social media and marketing content.
These ideas are formed from the challenges I faced over the last 3.5 years.
Questions?
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Come to this session if any of my experiences below resonate with you.
I have no preexisting fame or status to rely on to be taken seriously when I promote my business through LinkedIn. I never held a prestigious job title or worked in any eye-catching companies that gives me free perceived credibility.
I started as a nobody and became somebody, by posting content that till this day, remains less common but highly effective, and easily achievable.
I grew my audience from new accounts: Instagram (0 to 106k followers) and Twitter (0 to 11.7k). I've had LinkedIn for years but hardly posted content there. At the time of writing, I have 9k+ followers.
I don't want to spend too much time on social media. Most social media personal branding coaches say that it's crucial to dedicate time to reply to comments on your posts and comment on other people's posts. I only comment when I feel that I truly have something useful to say, or to express real gratitude. And yet, I still gain clients and make friends from around the world through social media.
I want social media to be my marketing machine that works for me without feeling forced to keep working hard to feed the algorithm. The viral carousel post is an example. I woke up to a flood of followers and connection requests.
I want to reach people beyond my network. I did that by creating content that people would happily share willingly without me prompting them to. My clients have also experienced this. The visuals I create for them have been shared on social media or brought back to their teams in the workplace. Creating content is more than talking to those you know.
Modern social media marketing is achievable for anyone. You don't need a marketing degree. You don't need to film videos. You don't need to show your face. You don't need to be very knowledgeable or skilled in social media platforms. I'll tell you the few key ideas that I've distilled that have served me well. There is no mystery. Many people think it's about the complex social media mechanisms. I focus on simple psychology.
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It'll be fun. Brew your tea or coffee. Or pour yourself a glass of wine. Or crack open a can of beer. I'm just telling stories. You'll hear the stories behind each of these visuals. You'll hear stories about my 3.5 years building my own business.
I've never really revealed this publicly before. Come with me behind the scenes, meet the guy behind the visuals. Let's hang out!